BackRoads Brews + Shoes and Saucony Canada approached us to direct, film and photograph a local campaign for the launch of the Saucony Triumph 21 running shoe. This campaign initiated by Saucony is to tell a story about a member of the BackRoads Run Club who has triumphed over a major hurdle in their life. BackRoads chose Marty Natterer as their local legend who overcame a serious heart condition while starting his running journey later in life. In collaboration with Saucony, BackRoads, Carolyn Hicks Productions and Marty, we were able to share his story and spread awareness of the impact that running and community can have on your health and well-being.