
adidas Canadian Olympic Spring Collection
The adidas COC collection is a technical range of high-performance training apparel and accessories designed for Olympic athletes. In partnership with the Canadian Olympic Committee and exclusive retailer Sport Check, we designed the spring 2016 collection with a focus on bold patterns and timeless essentials.
I was tasked to create the art direction, visual identity and technical drawings of the apparel and accessories. Working alongside the adidas apparel director, product managers, sourcing team, Sport Check buyers and Olympic committee managers, this was truly a massive collaboration effort.
Scope:
Art Direction
Visual Identity
Apparel & Accessories
Print Production
Credits
adidas Canada: Stew, Mel, Krystle, Kathleen, Colin & Anca (Brand Marketing, Product, Sales & Sourcing).
adidas Global HQ Germany (Sourcing & Production Team).
Sport Chek (Exlusive Retailer & Buyer).
The Canadian Olympic Committee.
Models: Nicole, Krystle, Brandon, Alex & Jordan.
Project Photography
Tartan & Tea Photography (On-Model Apparel).