Bronnenco Construction LTD is a project management company in the London area. They are a well-established business and have been servicing the city and surrounding area for over 40 years. Bronnenco's logo held the test of time with its clever, unique BCL monogram and bold typeface. With a new, young partner coming into the company, management felt it was time for a more relevant and refined identity to align with their internal changes and future goals. After 40 years of work, we felt the BCL monogram possessed significant brand recognition and equity. We kept the monogram and reworked the logo toward a more scalable identity. A new grid system was put in place to help enhance unity and consistency between the updated monogram and typeface. Using all three elements; grid, monogram and typeface, I created new primary and secondary logos to be used for various brand applications.