
adidas Originals Apparel
My first project at adidas was to design and create adidas Originals graphic tees for the Canadian market. Working in collaboration with the Originals apparel project manager and buyers from Footlocker, Champs and adidas retail, we created unique, trend-driven designs for the teenage market in Canada’s major cities. I worked closely with the adidas in-house sourcing team and local printers to use various printing methods, including puffed, raised, flat, metallic and distressed inks.
Scope:
Graphic Design
Illustration
Print Production
Credits:
Photo Tee Collaboration by Rob Breivik, Christopher Cheong & Victor Xavier.
Product Photography:
Rob Breivik